Founding Contributor, Value-First Team

We help build the methodology and implement it in HubSpot

Implementation That Understands the Methodology

You've invested in discovering Value-First thinking. Now you need technical execution that honors that investment—not generic HubSpot configuration that works against the methodology.

Below are the situations we solve. Find yours.

Your Situation

"You want AI value fast without committing to full transformation"

AIRops Infrastructure

Deploy working AI agents, clean your data, and configure automation—in weeks, not months. Experience immediate value while building the foundation for what comes next.

We Deliver

  • Breeze Agent configuration (Customer, Knowledge, Prospecting, Content)
  • Data foundation (quality, completeness, associations)
  • Custom agents for your specific workflows
  • Workflow automation and cleanup
  • Integration architecture (if applicable)

Investment

$15,000 - $40,000

Typical Duration

6-8 weeks

Trust-Based Milestone

"Complete when AI agents are running, data is cleaner, and automation handles real work."

Learn more about AIRops Infrastructure
Your Situation

"Your HubSpot needs to support Value Path progression"

Foundation Implementation

You've discovered Value-First methodology and need a HubSpot architecture that supports it—not generic pipeline stages that work against natural customer progression.

We Deliver

  • Value Path stage architecture in HubSpot
  • Signal recognition properties and tracking
  • Custom objects that match methodology concepts
  • Native HubSpot architecture (no third-party complexity)
  • Team enablement on methodology-aligned workflows

Investment

$15,000 - $40,000

Typical Duration

4-8 weeks

Trust-Based Milestone

"Complete when Value Path stages are operational and your team understands the architecture."

Your Situation

"Multiple systems, fragmented customer view"

Platform Unification

Your customer data lives across HubSpot, ERP, billing, and other systems. You need a unified Customer Value Platform—not more data silos or manual exports.

We Deliver

  • Customer Value Platform architecture design
  • Custom object model reflecting your business reality
  • Association structures that capture relationships
  • Data consolidation and cleanup strategy
  • Single source of truth for customer journey

Investment

$25,000 - $75,000

Typical Duration

6-12 weeks

Trust-Based Milestone

"Complete when teams trust the unified view and stop maintaining parallel spreadsheets."

Your Situation

"Systems that don't talk to each other"

Integration Architecture

Your ERP, field ops, inventory, and billing systems need to flow into HubSpot in real-time. Standard connectors aren't enough for your operational complexity.

We Deliver

  • Custom integration development (APIs, webhooks, middleware)
  • Bi-directional sync architecture
  • Data transformation and mapping
  • Error handling and monitoring systems
  • Documentation for ongoing maintenance

Investment

$30,000 - $100,000+

Typical Duration

8-16 weeks

Trust-Based Milestone

"Complete when data flows reliably and your team trusts the automated sync."

Your Situation

"You need embedded technical capability, not just consulting"

Technical Partnership

Embedded with your team, not siloed like a vendor. Custom development, integrations, UI extensions, and portals—with the architecture understanding to build things that last.

We Deliver

  • Custom coded workflow actions for your business logic
  • UI extensions (CRM cards, custom panels, embedded tools)
  • Custom integrations (APIs, webhooks, middleware)
  • Portal development (customer/partner self-service)
  • Sandbox-first development with real-time QA
  • Priority support with direct access
  • Architecture guidance as you scale

Investment

$5,000 - $15,000/month (retainer) or project-based

Typical Duration

Ongoing partnership or scoped projects

Trust-Based Milestone

"Success measured by system capability growth and reduced dependency on manual workarounds."

Technical Capabilities

The building blocks we use across all engagements. Development, not just configuration.

Value Path Object Architecture

Custom objects designed around natural customer progression stages—not arbitrary pipeline milestones that force unnatural behavior.

Signal-Based Integration

Integrations that surface genuine readiness signals from your ERP, billing, and field systems—not just data sync for its own sake.

Context-Preserving UI Extensions

Custom CRM cards and workflow actions that capture decision context for future intelligence, not just display data.

Custom Coded Actions

Workflow actions that extend HubSpot's native capabilities—built for your specific business logic.

Portal Development

Customer and partner portals that surface the right data and enable self-service without compromising your CRM architecture.

Breeze-Ready Architecture

Data structures and workflow patterns that enable HubSpot's AI to enhance human judgment—built into the foundation, not bolted on later.

Foundation-First Migration

Data transitions that establish clean foundations for Value Path architecture, not just moving mess from one system to another.

Methodology Enablement

Your team learns the "why" behind the architecture so they can evolve it as your Value-First practice matures.

Architecture That Enables

Customer View

Relationship reality

Revenue View

How money flows

Business Context

Single source of truth

Team Enablement

Multiply human capability

Why Value-First Implementation Matters

Generic HubSpot Agencies

  • Configure pipeline stages that fight natural progression
  • Build lead scoring that games behavior
  • Create automation that forces timelines
  • Deliver a CRM, not a Customer Value Platform

USS Implementation

  • Architecture designed around Value Path stages
  • Signal recognition over lead scoring
  • Systems that support natural customer progression
  • Customer Value Platform architecture

The difference isn't technical skill—it's understanding why the methodology works and how technical choices either enable or undermine it.

Not Sure Where to Start?

Most engagements begin with a conversation about your transformation goals. We'll assess your current state and recommend the right starting point—whether that's foundation work, integration, or something else entirely.

We'll tell you honestly what's realistic and whether we're the right partner.